Advanced Digital Marketing Course Syllabus
We’ll list all the digital marketing modules and skills that are crucial and must be covered in the course you choose in this blog.
Executive/ technical skills and managerial skills are the two most crucial skills. You will be ready to face the opportunities and challenges of the corporate world if you combine these two.
You can learn digital marketing skills from any course, but it’s also crucial to get training on how to put those skills to use in practical situations. To better understand how to assess and select the best course, read this blog post on 7 Tips to Choose the Best Digital Marketing Course.
Another crucial element is to think about enrolling in a program that continuously updates its curriculum on digital marketing by keeping current trends in mind.
1. Introduction to Digital Marketing
- What is Digital marketing?
- Important of Digital marketing?
- Traditional marketing vs. digital marketing?
- Discuss the industry’s most recent trends and conditions.
- How has digital marketing helped businesses succeed?
- How to boost sales using digital marketing?
- How should a competitive analysis be carried out?
- Digital marketing strategy case studies
2. Website Planning and Creation
- How to create a website
- Domain Name Registration
- How to incorporate various design elements into a website
- How do I add content
- Activate and install plugins
- The functionality of different plugins
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3.Design
- How to produce creatives who are appealing
- theory of color
- tools for designing
- comprehending aesthetics
- Recognizing the fundamentals of design, such as typography, colors, and themes
4. Social Media Marketing
To increase traffic to a company’s website, social media marketing( SMM) uses both paid and organic marketing strategies on platforms like Facebook, Instagram, YouTube, and others. You will learn how to develop successful social media strategies in this module for websites like
- Facebook,
- Twitter,
- Instagram,
- YouTube,
- LinkedIn,
- Pinterest,
- Snapchat,
and others.
3. Search Engine Optimisation (SEO)
- Introduction to Search Engine Optimization
- How does a Search Engine work
- On-page SEO – concepts like content research, keyword research, meta tags
- Off-page SEO – link building
- Keyword Research
- Factors affecting the rank of a webpage
